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Week #4 Key It

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Campus Law

Refusing to let go of their wild college years, three friends work as security guards on campus.

Montreal, QC
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7.11 (546)
Congrats Top 55!

Week #4 Key It Campus Law

For the "Key It" Mission, we've developed two distinct approaches to the Key Art for Campus Law. One is photography-based, incorporating the characters into the school environment in which the show will take place, in positions that reflect their respective personality traits. The other is minimalistic, which was a great exercise in boiling down the show to it's essence and relaying it in a creative way. Our official "Campus Law" logo is also incorporated into both posters- another element with which we convey the themes of the show!

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Top Comment

Bob's Photo
Bob S. 3  posted 10 years ago

I love how you guys characterized yourselves with punctuation! Also I'd sure like to get cozy in that locker with Gilroy!

Pick a Poster

Week 4 Key It: Poster A Campus Law

Poster A

Using school lockers as a backdrop defines our characters' environment. The yellow lockers compliment the blue uniforms and recall the yellow in the show's logo. Each character's position reflects his personality; Gilroy isn't very bright- which often gets him into trouble, Fox is unexpected, and Truman is more down-to-earth yet aggressive. The show's tagline "RESPECT AUTHORITY" remains quite prominent but also blends seamlessly into the scene as a sticker on the lockers. Finally, our attention is directed to the logo which takes a large and unobstructed position on the left side of the frame.
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Week 4 Key It: Poster B Campus Law

Poster B

Using a minimalist approach, this poster focuses on the main features of Campus Law's protagonists. The punctuation marks above each of their heads serve as visual representations of their personality traits. The background recalls the colors found within the logo, with the blue side of the gradient on the bottom of the frame to help recreate the uniforms within the negative space.
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Optional Images

Original Branding

Original Branding

When we first came up with the concept for Campus Law, this was one of the directions in which we considered taking the branding. After further reflection, we decided to base it in lighter colors to reflect the tone of the show.
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Logo Draft

Logo Draft

This was a first draft of the Campus Law logo, which is very close to what we ended up going with. Certain elements were changed to be more clear about what the show it about!
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Campus Law - Final Logo

Campus Law - Final Logo

This is our final logo, which was developed in collaboration with designer Jean-Baptiste Vachon.
We really wanted our logo to summarize some of the themes of the show, so we chose to model it after a school crest. The elements within the crest are representative of either the college lifestyle or the character's jobs as security guards. The entire crest is slightly tilted to convey that this show can get a little wild. As a bonus, we were able to incorporate a little bit of ourselves into it, by writing MMS (Moving Mind Studio) in Greek letters above the design!
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Moving Mind Studio

Moving Mind Studio

We're Moving Mind Studio, the creators of Campus Law!
We've been making comedy videos together since 2010, and we don't ever plan on stopping. Our dedication to making funny and high-quality videos has gathered over 8 million views on YouTube and helped develop a fan-base of some of the most amazing people in the world. We'd love for you to get to know us a little better and check out our previous work over at http://youtube.com/MovingMindStudio !
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Comments (23)

  • Justine's Photo
    Justine W. 0  posted 10 years ago

    I can't decide. It's either 'Saved by the Bell' or Shepard Fairey.

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  • Jesse's Photo
    Jesse P. 0  posted 10 years ago

    A RULES!!!

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  • David's Photo
    David N. 0  posted 10 years ago

    Definitely A.

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  • Trudy's Photo
    Trudy N. 0  posted 10 years ago

    like the locker effect

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  • Amy's Photo
    Amy W. 0  posted 10 years ago

    Liked A better :)

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  • Michael's Photo
    Michael W. 0  posted 10 years ago

    The colours did it in Poster A!

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  • Debbie's Photo
    Debbie O. 0  posted 10 years ago

    My sentiments are an echo of Dylan M's comments. I, too, preferred Poster B but voted for A due to the actual pictures of the guys on it. The school lockers also added to the campus atmosphere.

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  • Dylan's Photo
    Dylan M. 0  posted 10 years ago

    Although I liked the B poster I think the A poster gets the message across better. It puts the characters into their setting and shows the silliness that is to come.

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  • Ashley's Photo
    Ashley D. 0  posted 10 years ago

    The locker poster is draws much more usual attention. Also, the placement of each of the characters is dynamic by adding multiple levels to the image. It was very smart to have the logo so prominent, and I obstructed. Awesom work guys!

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  • Gary's Photo
    Gary G. 1  posted 10 years ago

    I like both, but "A" sums it up at a glance, whereas "B" requires some time to digest - ain't nobody got time for that. "A" it is.

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  • RASHTA's Photo
    RASHTA K. 1  posted 10 years ago

    I love them both but have go choose one so ill go for A. It comes off well as a tv show poster and i can see it as a bus stop or metro ad. i think the logo is the best ive seen done by any project.

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  • Bob's Photo
    Bob S. 3  posted 10 years ago

    I love how you guys characterized yourselves with punctuation! Also I'd sure like to get cozy in that locker with Gilroy!

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    RASHTA's Photo
    RASHTA K. 1  posted 10 years ago

    i think Bob's got a crush..

  • Ryan's Photo
    Ryan G. 1  posted 10 years ago

    Totally think A works better!

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  • Steve's Photo
    Steve K. 2  posted 10 years ago

    I like the minimalist poster approach only because I am a fan of those types of designs. A is more like your show and theme, but, I dig B

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  • Johanna's Photo
    Johanna D. 2  posted 10 years ago

    I picked poster A because it's fun to see the characters but I also really like poster B!

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  • Christina's Photo
    Christina O. 2  posted 10 years ago

    Both of your posters are pretty creative. I chose A over B as it reflects the goofiness of your characters nicely. The only issue I have with it though is that I find lockers seem to relate more to high school rather than a college/university type setting as you guys are going for.

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  • Amro's Photo
    Amro M. 1  posted 10 years ago

    Love the bold design of concept 2. Congrats fellas, nice to see us all in the top 55. Funny stuff!

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  • kaycee's Photo
    kaycee v. 1  posted 10 years ago

    love that you actually had 2 different concepts behind the poster designs... always appreciate thoughtful, well executed design!

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  • Charles's Photo
    Charles M. 1  posted 10 years ago

    Awesome job guys! They're both great.

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  • Kara's Photo
    Kara G. 1  posted 10 years ago

    I like your posters the second one is really abstract and interesting!

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  • carly's Photo
    carly t. 1  posted 10 years ago

    both of these posters are really well done.

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  • Joe's Photo
    Joe C. 0  posted 10 years ago

    Looks good, but way To 'Video Game High School'

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  • Sheldon's Photo
    Sheldon O. 2  posted 10 years ago

    The locker poster looks great, way to go on making the top 55

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    Sheldon's Photo
    Sheldon O. 0  posted 10 years ago

    Ur welcome

    Samuel's Photo
    Samuel B. 1  posted 10 years ago

    Thanks Sheldon!

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